Tiziana Razetto

I craft expressive digital experiences — bridging branding, strategy and interaction design.

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Libra Seguros — Website Redesign

About this project

Redesigning the website of a leading insurance company in Argentina.

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TKO Commerce — B2B Digital Product Design

About this project

Creating a SaaS eCommerce platform for USA custom apparel businesses.

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Yalutec — Website Redesign

About this project

Modernizing the digital presence of a leading conversational commerce company in Latam.

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Xpirit — eCommerce Redesign

About this project

Enhancing the shopping experience for a high-performance sportswear brand.

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How I work

I’m a UX/UI designer with a multidisciplinary background.

Driven by curiosity and a passion for problem-solving, I combine strategy, creativity, and a deep understanding of user behavior to deliver clean, effective designs that work across devices.

My Expertise

Websites & eCommerce Design

I design and optimize websites and online stores that prioritize usability and aesthetics, ensuring a seamless shopping experience for users while meeting business objectives.

Apps & Digital Products Design

I specialize in creating intuitive interfaces for apps and digital tools, focusing on enhancing user engagement and delivering functional yet visually appealing solutions.

User Experience

I conduct in-depth user research and testing to craft designs that meet user needs and ensure a smooth, enjoyable experience across digital platforms.

Branding

From concept to execution, I develop cohesive visual identities that resonate with audiences and reflect the core values of a brand.

Websites & eCommerce Design

I design and optimize websites and online stores that prioritize usability and aesthetics, ensuring a seamless shopping experience for users while meeting business objectives.

Apps & Digital Products Design

I specialize in creating intuitive interfaces for apps and digital tools, focusing on enhancing user engagement and delivering functional yet visually appealing solutions.

User Experience

I conduct in-depth user research and testing to craft designs that meet user needs and ensure a smooth, enjoyable experience across digital platforms.

Branding

From concept to execution, I develop cohesive visual identities that resonate with audiences and reflect the core values of a brand.

Websites & eCommerce Design

I design and optimize websites and online stores that prioritize usability and aesthetics, ensuring a seamless shopping experience for users while meeting business objectives.

Apps & Digital Products Design

I specialize in creating intuitive interfaces for apps and digital tools, focusing on enhancing user engagement and delivering functional yet visually appealing solutions.

User Experience

I conduct in-depth user research and testing to craft designs that meet user needs and ensure a smooth, enjoyable experience across digital platforms.

Branding

From concept to execution, I develop cohesive visual identities that resonate with audiences and reflect the core values of a brand.

More about me

The Journal

(Blog)

Design Beyond Screens: Thinking in Flows, Not Frames

UX isn’t about designing screens, but guiding journeys. Shifting to flow-thinking changed everything.

Designing with Personality: What I Learned Building Brands from Scratch

Building a brand from scratch is more than designing a logo—it's about giving it a voice, a point of view.

When Light, Sound, and Space Become Part of the UI

Designing immersive experiences changes everything. Here’s what I learned building Incremental.

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