Xpirit — eCommerce Redesign
Enhancing the shopping experience for a high-performance sportswear brand.
Context & Problem
Xpirit is a sportswear brand specializing in performance-enhancing apparel, applying science to optimize efficiency and comfort. As part of TN Platex, one of Argentina’s largest textile companies, it needed an eCommerce platform that clearly communicated its value proposition and improved the shopping experience.
The existing website had navigation issues, lacked clear messaging about the brand’s differentiators, and featured an underperforming product page, which negatively impacted user retention and sales.
Xpirit is a sportswear brand specializing in performance-enhancing apparel, applying science to optimize efficiency and comfort. As part of TN Platex, one of Argentina’s largest textile companies, it needed an eCommerce platform that clearly communicated its value proposition and improved the shopping experience.
The existing website had navigation issues, lacked clear messaging about the brand’s differentiators, and featured an underperforming product page, which negatively impacted user retention and sales.
Xpirit is a sportswear brand specializing in performance-enhancing apparel, applying science to optimize efficiency and comfort. As part of TN Platex, one of Argentina’s largest textile companies, it needed an eCommerce platform that clearly communicated its value proposition and improved the shopping experience.
The existing website had navigation issues, lacked clear messaging about the brand’s differentiators, and featured an underperforming product page, which negatively impacted user retention and sales.
Process & Role
I led the eCommerce redesign, focusing on improving usability, brand communication, and conversion rates:
Redesigned the information architecture and user flows to streamline navigation.
Developed wireframes and prototypes in Figma to refine interactions.
Designed a modern UI, aligning with the brand’s innovative identity and optimizing for mobile usability.
The process involved:
UX Research: Analyzed industry benchmarks, identified navigation pain points, and evaluated how the brand’s messaging was conveyed on the site.
Checkout Flow Optimization: Redesigned the checkout and product pages to simplify the purchasing process and drive conversions.
I led the eCommerce redesign, focusing on improving usability, brand communication, and conversion rates:
Redesigned the information architecture and user flows to streamline navigation.
Developed wireframes and prototypes in Figma to refine interactions.
Designed a modern UI, aligning with the brand’s innovative identity and optimizing for mobile usability.
The process involved:
UX Research: Analyzed industry benchmarks, identified navigation pain points, and evaluated how the brand’s messaging was conveyed on the site.
Checkout Flow Optimization: Redesigned the checkout and product pages to simplify the purchasing process and drive conversions.
I led the eCommerce redesign, focusing on improving usability, brand communication, and conversion rates:
Redesigned the information architecture and user flows to streamline navigation.
Developed wireframes and prototypes in Figma to refine interactions.
Designed a modern UI, aligning with the brand’s innovative identity and optimizing for mobile usability.
The process involved:
UX Research: Analyzed industry benchmarks, identified navigation pain points, and evaluated how the brand’s messaging was conveyed on the site.
Checkout Flow Optimization: Redesigned the checkout and product pages to simplify the purchasing process and drive conversions.
Results & Impact
✔ More intuitive and efficient navigation, reducing friction in the purchasing journey.
✔ Optimized product pages that highlight the brand’s key differentiators.
✔ A visually refined design, reinforcing Xpirit’s identity as a cutting-edge sportswear brand.
✔ More intuitive and efficient navigation, reducing friction in the purchasing journey.
✔ Optimized product pages that highlight the brand’s key differentiators.
✔ A visually refined design, reinforcing Xpirit’s identity as a cutting-edge sportswear brand.
✔ More intuitive and efficient navigation, reducing friction in the purchasing journey.
✔ Optimized product pages that highlight the brand’s key differentiators.
✔ A visually refined design, reinforcing Xpirit’s identity as a cutting-edge sportswear brand.
