Libra Seguros — Website Redesign
Redesigning the website of a leading insurance company in Argentina.
Context & Problem
Libra Seguros needed to revamp its website to enhance the user experience, ensure visual consistency with its brand, and strategically present its products and services. The goal was to create a clearer, more accessible, and user-friendly platform.
Libra Seguros needed to revamp its website to enhance the user experience, ensure visual consistency with its brand, and strategically present its products and services. The goal was to create a clearer, more accessible, and user-friendly platform.
Libra Seguros needed to revamp its website to enhance the user experience, ensure visual consistency with its brand, and strategically present its products and services. The goal was to create a clearer, more accessible, and user-friendly platform.
Process & Role
I led the UX/UI and web redesign, ensuring the site aligned with both business goals and user needs:
Designed the UX/UI with a strong focus on accessibility and usability.
Created prototypes and defined the site’s structure for improved clarity and navigation.
Collaborated with development and marketing teams to ensure seamless implementation.
The process involved:
UX Research: Analyzed user needs and conducted industry benchmarking.
Navigation Optimization: Restructured the site’s information architecture to improve clarity.
UI Desing: Developed a modern, responsive, and brand-aligned interface for a seamless experience across devices.
I led the UX/UI and web redesign, ensuring the site aligned with both business goals and user needs:
Designed the UX/UI with a strong focus on accessibility and usability.
Created prototypes and defined the site’s structure for improved clarity and navigation.
Collaborated with development and marketing teams to ensure seamless implementation.
The process involved:
UX Research: Analyzed user needs and conducted industry benchmarking.
Navigation Optimization: Restructured the site’s information architecture to improve clarity.
UI Desing: Developed a modern, responsive, and brand-aligned interface for a seamless experience across devices.
I led the UX/UI and web redesign, ensuring the site aligned with both business goals and user needs:
Designed the UX/UI with a strong focus on accessibility and usability.
Created prototypes and defined the site’s structure for improved clarity and navigation.
Collaborated with development and marketing teams to ensure seamless implementation.
The process involved:
UX Research: Analyzed user needs and conducted industry benchmarking.
Navigation Optimization: Restructured the site’s information architecture to improve clarity.
UI Desing: Developed a modern, responsive, and brand-aligned interface for a seamless experience across devices.
Results & Impact
✔ Clearer product and service presentation, improving user understanding.
✔ Accessible and user-friendly design, optimized for various devices.
✔ Clearer product and service presentation, improving user understanding.
✔ Accessible and user-friendly design, optimized for various devices.
✔ Clearer product and service presentation, improving user understanding.
✔ Accessible and user-friendly design, optimized for various devices.
