Yalutec — Website Redesign
Modernizing the digital presence of a leading conversational commerce company in Latam.
Context & Problem
Yalutec provides digital solutions for conversational commerce, serving major companies across Latin America. Its website needed an update to modernize its image, better communicate its value proposition, and optimize usability and performance.
Yalutec provides digital solutions for conversational commerce, serving major companies across Latin America. Its website needed an update to modernize its image, better communicate its value proposition, and optimize usability and performance.
Yalutec provides digital solutions for conversational commerce, serving major companies across Latin America. Its website needed an update to modernize its image, better communicate its value proposition, and optimize usability and performance.
Process & Role
I led the website redesign, focusing on improving navigation, clarity, and conversion:
Redesigned the information architecture and navigation to improve accessibility.
Developed wireframes and prototypes in Figma to test and refine the user experience.
Designed a modern UI, ensuring alignment with Yalutec’s brand identity while optimizing speed and performance.
The process involved:
UX Research: Evaluated the previous website, conducted competitor benchmarking, and identified areas for improvement in messaging and structure.
Content Hierarchy Optimization: Reorganized information architecture to enhance navigation and accessibility.
I led the website redesign, focusing on improving navigation, clarity, and conversion:
Redesigned the information architecture and navigation to improve accessibility.
Developed wireframes and prototypes in Figma to test and refine the user experience.
Designed a modern UI, ensuring alignment with Yalutec’s brand identity while optimizing speed and performance.
The process involved:
UX Research: Evaluated the previous website, conducted competitor benchmarking, and identified areas for improvement in messaging and structure.
Content Hierarchy Optimization: Reorganized information architecture to enhance navigation and accessibility.
I led the website redesign, focusing on improving navigation, clarity, and conversion:
Redesigned the information architecture and navigation to improve accessibility.
Developed wireframes and prototypes in Figma to test and refine the user experience.
Designed a modern UI, ensuring alignment with Yalutec’s brand identity while optimizing speed and performance.
The process involved:
UX Research: Evaluated the previous website, conducted competitor benchmarking, and identified areas for improvement in messaging and structure.
Content Hierarchy Optimization: Reorganized information architecture to enhance navigation and accessibility.
Results & Impact
✔ Clearer and more effective communication of the company’s value proposition.
✔ Optimized user experience, improving navigation and access to key information.
✔ A modern and scalable design, fully aligned with Yalutec’s digital identity.
✔ Clearer and more effective communication of the company’s value proposition.
✔ Optimized user experience, improving navigation and access to key information.
✔ A modern and scalable design, fully aligned with Yalutec’s digital identity.
✔ Clearer and more effective communication of the company’s value proposition.
✔ Optimized user experience, improving navigation and access to key information.
✔ A modern and scalable design, fully aligned with Yalutec’s digital identity.
