Overnite Ink – Branding & eCommerce Design
Creation of a visual identity and eCommerce website for a temporary tattoo brand.
Context & Problem
Overnite Ink needed a strong brand identity and an intuitive eCommerce website that would enhance product discovery and streamline the purchasing experience. The challenge was to create a versatile and modern brand while ensuring a seamless shopping experience focused on conversion.
Overnite Ink needed a strong brand identity and an intuitive eCommerce website that would enhance product discovery and streamline the purchasing experience. The challenge was to create a versatile and modern brand while ensuring a seamless shopping experience focused on conversion.
Overnite Ink needed a strong brand identity and an intuitive eCommerce website that would enhance product discovery and streamline the purchasing experience. The challenge was to create a versatile and modern brand while ensuring a seamless shopping experience focused on conversion.
Process & Role
I led the brand strategy and web design, ensuring a cohesive and engaging digital presence:
Conducted research and benchmarking within the temporary tattoo and self-expression market.
Developed the brand concept, logo, color palette, and visual system to create a recognizable and adaptable identity.
Designed the eCommerce website, optimizing navigation, usability, and checkout flow.
The process involved:
Market Research & Benchmarking: Analyzed trends and competitors to define a unique positioning.
Branding: Created a modern and flexible identity, ensuring consistency across digital and physical applications.
I led the brand strategy and web design, ensuring a cohesive and engaging digital presence:
Conducted research and benchmarking within the temporary tattoo and self-expression market.
Developed the brand concept, logo, color palette, and visual system to create a recognizable and adaptable identity.
Designed the eCommerce website, optimizing navigation, usability, and checkout flow.
The process involved:
Market Research & Benchmarking: Analyzed trends and competitors to define a unique positioning.
Branding: Created a modern and flexible identity, ensuring consistency across digital and physical applications.
I led the brand strategy and web design, ensuring a cohesive and engaging digital presence:
Conducted research and benchmarking within the temporary tattoo and self-expression market.
Developed the brand concept, logo, color palette, and visual system to create a recognizable and adaptable identity.
Designed the eCommerce website, optimizing navigation, usability, and checkout flow.
The process involved:
Market Research & Benchmarking: Analyzed trends and competitors to define a unique positioning.
Branding: Created a modern and flexible identity, ensuring consistency across digital and physical applications.
Results & Impact
✔ A cohesive and visually appealing brand identity that resonates with the target audience.
✔ A user-friendly and functional eCommerce platform that simplifies product exploration and purchasing.
✔ A cohesive and visually appealing brand identity that resonates with the target audience.
✔ A user-friendly and functional eCommerce platform that simplifies product exploration and purchasing.
✔ A cohesive and visually appealing brand identity that resonates with the target audience.
✔ A user-friendly and functional eCommerce platform that simplifies product exploration and purchasing.
