Hermès Competition – Window Design
Finalist design proposal for a Hermès store window display, highlighting the brand’s identity and exclusivity.
Completion Date
August 2022
Category
Creative Direction
Context & Problem
This project was developed for a Hermès design competition, where participants were tasked with conceptualizing and designing a window display based on the theme of the year: lightness. The challenge was to create a visually striking exhibition that not only reflected this theme but also captured the essence of the brand, its elegance, and artisanal craftsmanship.
The concept was built around our insignificance in the vastness of the universe—the idea that beyond our small planet, there is something superior, unimaginable, and extraordinary. How light we are, how little weight we hold in the infinity of space.
This vision inspired the creation of a floating world, composed of surreal nature, evoking a sense of fantasy and wonder toward the unknown. Within this utopian universe, Liana, a mystical fairy, embarks on a journey to find her place of belonging.
The project included the design of:
Two large window displays for each storefront.
Two smaller jewelry displays.
Concept development, product curation, technical plans, and detailed visualizations for the final execution.
This project was developed for a Hermès design competition, where participants were tasked with conceptualizing and designing a window display based on the theme of the year: lightness. The challenge was to create a visually striking exhibition that not only reflected this theme but also captured the essence of the brand, its elegance, and artisanal craftsmanship.
The concept was built around our insignificance in the vastness of the universe—the idea that beyond our small planet, there is something superior, unimaginable, and extraordinary. How light we are, how little weight we hold in the infinity of space.
This vision inspired the creation of a floating world, composed of surreal nature, evoking a sense of fantasy and wonder toward the unknown. Within this utopian universe, Liana, a mystical fairy, embarks on a journey to find her place of belonging.
The project included the design of:
Two large window displays for each storefront.
Two smaller jewelry displays.
Concept development, product curation, technical plans, and detailed visualizations for the final execution.
This project was developed for a Hermès design competition, where participants were tasked with conceptualizing and designing a window display based on the theme of the year: lightness. The challenge was to create a visually striking exhibition that not only reflected this theme but also captured the essence of the brand, its elegance, and artisanal craftsmanship.
The concept was built around our insignificance in the vastness of the universe—the idea that beyond our small planet, there is something superior, unimaginable, and extraordinary. How light we are, how little weight we hold in the infinity of space.
This vision inspired the creation of a floating world, composed of surreal nature, evoking a sense of fantasy and wonder toward the unknown. Within this utopian universe, Liana, a mystical fairy, embarks on a journey to find her place of belonging.
The project included the design of:
Two large window displays for each storefront.
Two smaller jewelry displays.
Concept development, product curation, technical plans, and detailed visualizations for the final execution.
Process & Role
I led the creative and spatial design of the window displays, ensuring a seamless translation of the concept into a cohesive, high-end retail experience:
Developed the narrative and visual concept inspired by the theme of lightness and the immensity of the universe.
Designed the composition, selection of materials, and layout to create a floating, dreamlike atmosphere.
Curated products for display, ensuring they harmonized with the concept.
Created detailed technical plans and renders to support production and assembly.
The process involved:
Research & References: Studied Hermès' brand identity and its approach to storytelling through window displays.
Visual & Spatial Design: Translated the concept into a captivating retail experience, balancing aesthetics and technical feasibility.
I led the creative and spatial design of the window displays, ensuring a seamless translation of the concept into a cohesive, high-end retail experience:
Developed the narrative and visual concept inspired by the theme of lightness and the immensity of the universe.
Designed the composition, selection of materials, and layout to create a floating, dreamlike atmosphere.
Curated products for display, ensuring they harmonized with the concept.
Created detailed technical plans and renders to support production and assembly.
The process involved:
Research & References: Studied Hermès' brand identity and its approach to storytelling through window displays.
Visual & Spatial Design: Translated the concept into a captivating retail experience, balancing aesthetics and technical feasibility.
I led the creative and spatial design of the window displays, ensuring a seamless translation of the concept into a cohesive, high-end retail experience:
Developed the narrative and visual concept inspired by the theme of lightness and the immensity of the universe.
Designed the composition, selection of materials, and layout to create a floating, dreamlike atmosphere.
Curated products for display, ensuring they harmonized with the concept.
Created detailed technical plans and renders to support production and assembly.
The process involved:
Research & References: Studied Hermès' brand identity and its approach to storytelling through window displays.
Visual & Spatial Design: Translated the concept into a captivating retail experience, balancing aesthetics and technical feasibility.
Results & Impact
✔ Finalist proposal in the Hermès competition.
✔ Finalist proposal in the Hermès competition.
✔ Finalist proposal in the Hermès competition.
