Creative&Media — Branding & Landing Page Design

Visual identity and landing page design for a boutique media agency with over 20 years of experience.

Completion Date

April 2025

Category

Branding | Landing

Developed at

Context & Problem

Creative Media is a boutique media agency specializing in strategic planning and creative solutions for premium clients. With a long-standing reputation and a high-level client portfolio, they needed to refresh their brand identity and online presence to reflect their current positioning—modern, refined, and confident.

The main challenge was to balance innovation with legacy: creating a visual system that feels contemporary while still communicating experience, trust, and a high standard of service.

Creative Media is a boutique media agency specializing in strategic planning and creative solutions for premium clients. With a long-standing reputation and a high-level client portfolio, they needed to refresh their brand identity and online presence to reflect their current positioning—modern, refined, and confident.

The main challenge was to balance innovation with legacy: creating a visual system that feels contemporary while still communicating experience, trust, and a high standard of service.

Creative Media is a boutique media agency specializing in strategic planning and creative solutions for premium clients. With a long-standing reputation and a high-level client portfolio, they needed to refresh their brand identity and online presence to reflect their current positioning—modern, refined, and confident.

The main challenge was to balance innovation with legacy: creating a visual system that feels contemporary while still communicating experience, trust, and a high standard of service.

Process & Role

As the lead brand and UI designer, I collaborated closely with the agency’s directors, project manager, and developers, taking ownership of the following:

  • Defined brand tone, positioning, and goals through team meetings

  • Created 3 moodboards and branding concepts based on research and competitor analysis

  • Developed the final visual identity and brand guidelines

  • Wrote strategic copy and structured the landing page

  • Designed a clean, editorial-inspired UI for the landing

  • Supported handoff and final implementation with the dev team

Process highlights:
Research & benchmarking · Wireframes & content strategy · Brand concept validation · Copywriting · UI design · Final delivery

As the lead brand and UI designer, I collaborated closely with the agency’s directors, project manager, and developers, taking ownership of the following:

  • Defined brand tone, positioning, and goals through team meetings

  • Created 3 moodboards and branding concepts based on research and competitor analysis

  • Developed the final visual identity and brand guidelines

  • Wrote strategic copy and structured the landing page

  • Designed a clean, editorial-inspired UI for the landing

  • Supported handoff and final implementation with the dev team

Process highlights:
Research & benchmarking · Wireframes & content strategy · Brand concept validation · Copywriting · UI design · Final delivery

As the lead brand and UI designer, I collaborated closely with the agency’s directors, project manager, and developers, taking ownership of the following:

  • Defined brand tone, positioning, and goals through team meetings

  • Created 3 moodboards and branding concepts based on research and competitor analysis

  • Developed the final visual identity and brand guidelines

  • Wrote strategic copy and structured the landing page

  • Designed a clean, editorial-inspired UI for the landing

  • Supported handoff and final implementation with the dev team

Process highlights:
Research & benchmarking · Wireframes & content strategy · Brand concept validation · Copywriting · UI design · Final delivery

Results & Impact

✔ A refined and elegant brand identity that communicates Creative Media’s strategic focus and premium positioning.
✔ A clear and conversion-oriented landing page that strengthens trust and expresses the agency’s value with confidence.
✔ A cohesive visual system that balances minimalism and sophistication, applied consistently across all brand touchpoints.
✔ A modern and editorial-inspired web design that elevates the digital presence and supports future growth.

✔ A refined and elegant brand identity that communicates Creative Media’s strategic focus and premium positioning.
✔ A clear and conversion-oriented landing page that strengthens trust and expresses the agency’s value with confidence.
✔ A cohesive visual system that balances minimalism and sophistication, applied consistently across all brand touchpoints.
✔ A modern and editorial-inspired web design that elevates the digital presence and supports future growth.

✔ A refined and elegant brand identity that communicates Creative Media’s strategic focus and premium positioning.
✔ A clear and conversion-oriented landing page that strengthens trust and expresses the agency’s value with confidence.
✔ A cohesive visual system that balances minimalism and sophistication, applied consistently across all brand touchpoints.
✔ A modern and editorial-inspired web design that elevates the digital presence and supports future growth.